“I’m Feeling Lucky” Button Costs Google $110 Million Annually

Did you know that little oft. overlooked “I’m Feeling Lucky” button costs $110 Million annually?

FTR, typing your query and hitting “I’m Feeling Lucky” will take you directly to the top result, bypassing all sorts of Google ads. ‪Although the number of its user has been reduced with the advent of Instant Search feature (which displays results as you type) and omnibox (which lands you directly on Search Engine Results Page (SERP), bypassing the “I’m Feeling Lucky button itself.

Google 640x370 "I'm Feeling Lucky" Button Costs Google $110 Million Annually

Though most of Google users are oblivious to the true meaning and use of this button; the meaning/use of course is to ask yourself “Am I feeling lucky?”, if so, click this and try your luck with Google’s 1st result. Here’s what Sergey Brin, cofounder has to say about it:

The reason it’s called “I’m Feeling Lucky,” is of course that’s a pretty damn ambitious goal. I mean to get the exact right one thing without even giving you a list of choices, and so you have to feel a little bit lucky if you’re going to try that with one go.

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